has over 30 years
of experience serving
pharmaceutical, biotech and device clients, as well as the
general business community.
direct, effective, and superior communication for all business and
medical professionals through real-world interactions with professional
actors in experiential workshops.
innovative partners in the Healthcare Industry, we
are committed to being the premier supplier of essential
selling skills, and standardized patient programs.
Our focus is on
education with creativity and integrity, and we are keenly attentive to
new ideas and methods. We continue to root our success in our singular, unmatched,
unrivaled ability to understand the markets in which our clients
By continuing to
invent and forge unique ways to use our talented staff of professional actors, directors
and teachers for the benefit of our clients, we
have earned a national reputation for effectiveness.
Simulations are high-impact alternatives to traditional educational
formats.They are accurate working representations of reality - carefully designed replicas of
business situations or medical cases - which afford participants the opportunity to
explore their options before they are required to make crucial decisions in actuality. The
Simulation process allows a complex skill to be learned, discussed and evaluated under
recorded, they provide an unforgettable format for imparting
information and ideas to important audiences. They are used to convince discerning clients
to use a particular product or service, to educate professionals and the public about new
developments and procedures, and to provide the information and, in certain cases, the
skills practice necessary to help participants to become more effective in
Our company traces its beginnings to patient simulations at the Rutgers Medical School
during the years 1975 to 1978. Margaret McGovern, a student in the Theatre
Arts Department at Douglass College, Rutgers University, was among a group of students
recruited to portray patients with a variety of ailments, for the training of medical
students, and in continuing education programs for practicing Family Physicians conducted
at the Medical School.
The project came to the attention of Roche Laboratories, which was about to introduce
Limbitrol, a therapeutic agent for anxiety and depression. Roche reasoned that patient
demonstrations would be valuable for their sales force to witness in preparation for
detailing the new drug, which differed in rather subtle ways from their existing products.
A group of the Rutgers simulators was hired for this project, which proved to be a
great success. Roche then continued to employ Margaret McGovern, who subsequently founded
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