Company Overview

Simulations are high-impact alternatives to traditional educational formats. They are accurate working representations of reality - carefully designed replicas of actual business situations or  medical cases - which afford participants the opportunity to explore their options before they are required to make crucial decisions in actuality. The Simulation process allows a complex skill to be learned, discussed and evaluated under controlled conditions.  

Live, or recorded, they provide an unforgettable format for imparting information and ideas to important audiences. They are used to convince discerning clients to use a particular product or service, to educate professionals and the public about new developments and procedures, and to provide the information and, in certain cases, the skills practice necessary to help participants to become more effective in their jobs.

Our services include:

             • Sales and management training laboratories
             • Continuing medical education events
             • Live presentations and video productions

We design and produce intensive developmental workshops for a variety of clients. These sessions focus on the acquisition and implementation of the interpersonal skills so essential for effective sales performance and the management and motivation of the work force.

Our History

Our company traces its beginnings to patient simulations at the Rutgers Medical School during the years 1975 to 1978. At that time, Margaret McGovern, a student in the Theatre Arts Department at Douglass College, Rutgers University, was among a group of students recruited to portray patients with a variety of ailments, for the training of medical students, and in continuing education programs for practicing Family Physicians conducted at the Medical School.

The project came to the attention of Roche Laboratories, which was about to introduce Limbitrol, a therapeutic agent for anxiety and depression. Roche reasoned that patient demonstrations would be valuable for their sales force to witness in preparation for detailing the new drug, which differed in rather subtle ways from their existing products.

A group of the Rutgers simulators was hired for this project, which proved to be a great success. Roche continued to employ  Margaret McGovern, who subsequently founded SIMULATIONS, INC.